What are MINT countries and how could they bring you more revenue?
Discover what a MINT country is and how your business can grow from its opportunities
What are MINT countries?
MINT countries - Mexico, Indonesia, Nigeria, and Turkey - are a group of emerging economies with strong growth potential. These nations are known for their young populations, rich resources, and strategic locations. They all offer exciting opportunities for trade and investment, making them important players in the global economy. Businesses expanding to these countries can tap into new markets and diverse customer bases, driving growth and innovation.
We’ve put this guide together to help you understand what a MINT country is, so you know how to sell and ship to these markets and work them into your business strategy.
Why are MINT countries important?
Whether you're a small startup looking to explore new markets or a larger business seeking growth, MINT countries present exciting prospects. These markets are expanding rapidly, with increasing consumer demand and improving infrastructure. Each MINT country not only has a rising middle-class population, but their younger generations also have a keen interest in sustainable and eco-friendly products; getting online and accessing digital services; and personalisation - from custom-made fashion items to tech gadgets.
Read more below to learn about the unique potential each MINT country can offer your business.
How can you export to a MINT country?
Selling your products to MINT countries is one step - you also need to be able to send them there too. And that’s where we can help!
Our international Courier services deliver to over 200+ countries and territories worldwide, offering a fast and cheaper solution for sending parcels overseas. You can send to Mexico, Indonesia and Turkey all directly with us, and we also ship to neighbouring destinations as you continue to expand your market.
Discover our standard account to learn more about the benefits of sending with us and how we can support your business. Create an account with Evri today to start sending parcels to MINT countries straight away.
Are you a business or online seller?
If you’re an established business and using e-commerce platforms or marketplaces to sell your products, why not check out our Bulk Integrations tool to help speed up your time on sending? See our Bulk Send guide for more information on how to link your Evri account.
For more information on how to send an international parcel and more visit our guide hub.
How to increase your revenue from MINT countries
MINT countries are ideal for an e-commerce business to expand into if you’re exploring new international options. We’ve put together our top tips on how to effectively market your business to these audiences, cater to local preferences, build a loyal customer base, and increase your chances of success. Using analytical tools, such as Google Analytics, HubSpot, and Salesforce, you can continue to monitor key metrics and adapt your approach to what works best for your audiences.
Localise your marketing
Research your chosen MINT country as much as possible, so you can tailor your marketing to fit its culture and preferences. Check out the local prices of products to cost your business competitively, use local languages in ads, and align the products you sell with local tastes. This will build trust and make your brand feel relatable.
Use e-commerce & social media platforms
Use local e-commerce platforms to reach and appeal to your target audience and take part in local sales events to increase your brand visibility.
Social media is a key tool for reaching younger audiences in MINT countries. Instagram, Facebook, and TikTok are all ideal for creating engaging content like videos and stories to build connections with your customers. For example, demonstrations and tutorials can educate your customers about your products and show their value. You can also use social media platforms to run targeted ads and collaborate with local influencers.
Partnerships and collaborations
Team up with local influencers and brands to boost your market presence. Influencers can promote your products to their followers, and collaborations with local brands can help establish trust and visibility.
Emphasise quality and reliability
Highlight the quality and reliability of your products. Use customer testimonials and reviews to show positive experiences and help them understand why they should choose your product over a competitor. Offering guarantees and warranties can also build confidence in your brand.
Adapt to local payment methods
Offer popular and trusted payment methods in the local market, like local credit cards and mobile payments can help increase conversion rates.
Choose a suitable courier
Choosing the right courier is also key to boosting your revenue. A reliable courier like Evri means you can enhance your customer experience from start to finish, leading to repeat purchases and positive reviews. We offer cost-effective, easy-to-use services with worldwide shipping options, so your parcels arrive quickly and safely whilst building trust with your customers.
After-sales support
Great after-sales support helps build long-term relationships with your customers. You can achieve this by making returns and exchanges easy, providing responsive customer service, and ensuring your support team can communicate in the local language.
Looking to boost your business?
We’ve created plenty of resources to help customers like you grow their businesses. Whether you’re interested in increasing sales, saving time, or tapping into new markets, we’ve got you covered. See our guides below for some more inspiration: