How to start selling on the TikTok Shop
As one of the fastest growing online marketplaces, selling on TikTok will require a new approach
Get ahead of the trends and open your TikTok shop account today
This social media powerhouse is now a fast-moving and rapidly growing online marketplace that you don't want to miss out on. Social media marketing is commonplace in businesses of all kinds, but whilst companies compete for paid partnerships and ad placement, platforms like TikTok are blurring the lines between authentic creator content, digital marketing and even sales. The TikTok Shop, launched in 2023, has already shown staggering statistics as a hybrid of short-form content feeds and online marketplaces. In an analysis by RootDigital, data shows that up to 71.2% of TikTok shoppers claimed to have made a purchase after receiving content advertising a product of interest.
While the types of products that are typically successful on TikTok vary considerably, it is impossible to ignore the potential of immense success on the platform. However, you can't treat the TikTok Shop like traditional social media. New strategies are emerging every day in the ever-evolving viral marketing landscape, but with this guide we will prepare your business as best as we can to start selling on the TikTok Shop.
How does the TikTok Shop work?
The TikTok Shop is readily available for all users via its navigation bar. This is a more traditional marketplace interface, allowing sellers to set up their own online storefront. However, this is not where the majority of your sales will come from. TikTok also advertises products directly to a user via TikTok LIVE, in-feed videos (or “For You Page”) and the Showcase Tab. This is different from standard paid marketing content which is typically advertising an external service.
Understanding the way the TikTok Shop integrates into the average user’s consumption of content can be best achieved by engaging with the app yourself. The way a product ad will seamlessly integrate with your highly curated personal feed is staggering. You will quickly find that what appears to be an organic piece of creator content is actually directly advertising a product to you with a button on-screen. These have a far less “advert-y” feel to them and thus relate to customers in a way that other forms of marketing are often unable to.
How to open a TikTok Shop account
You can open either a personal sender account or a business account on TikTok, allowing senders of all sizes to start listing products. Simply create a TikTok account and fill out the form with your relevant details and once you’ve been approved, your online store is officially open.
Start uploading your products to get started, treating your TikTok storefront the same way you would a website or a high street window. Be mindful of your customers’ experience visiting your store. Repeat business is just as important on TikTok as it is on any other online marketplace.
For new sellers to the platform, TikTok are even offering zero product listing fees and reduced commission.
Hot products to start selling on the TikTok Shop
The TikTok Shop advertising process is designed to facilitate impulse purchases above all else, making affordable items the best choice for this type of consumer. Within that, however, the range of products that you can sell is vast and limited only by your ability to demonstrate your product in a way that catches the eye of a passing scroller. Here are just a few successful products taken directly from TikTok themselves:
- Casual dresses
- Hoodies & jumpers
- Earphones & headphones
- Cases, screen protectors & stickers
- Makeup tools
- Frames and glasses
Integrate your TikTok Shop account to save on shipping
While the TikTok Shop offers shipping solutions within the marketplace for senders, it can be more cost effective and efficient to manually integrate your platform with a courier. Especially if your business operates over multiple different online platforms, you can handle all of your shipping needs in one place, all while taking advantage of offers and rewards from your chosen courier. Integrating your shipping sooner rather than later can support your business growth by streamlining high-volume logistics, facilitating discounts for your customers, and allowing you to take advantage of courier offers and promotions.
Choose Evri as your courier partner
Trusted by businesses across the nation, Evri is the best choice for a courier partner for your TikTok customers and beyond. With our bulk integrations tool, you can link your various accounts directly with us to easily book large volumes of parcels anywhere in the country and even internationally. Dedicate more time to marketing your amazing products with TikTok’s creator tools and affiliates by cutting down your time spent shipping your parcels with Evri Integrations.
