How to sell on eBay
A simple guide to start selling on eBay
eBay selling guide
Selling on eBay is a great opportunity for UK-based sellers to reach millions of buyers worldwide. Our simple guide* to selling on eBay is here to help you every step of the way. Learn how to create an account, list your items quickly, and pick the right carrier for delivering your goods from your laptop. We even share top tips on the best-selling items on eBay to make it easy for you to choose. Read on to find out how to become a successful eBay seller.
*Content for this guide is accurate as of March 2025.
How to start selling on eBay
Whether you’re a frequent eBay buyer or your first time using the platform, setting up an eBay shop couldn’t be more straightforward! eBay has introduced plenty of great features to help make your listing an easy and fast process. Don’t forget to add your payment details, so customers can send money for your items. Here are our step-by-step instructions using your desktop browser to help you get started:
Login or create an eBay account
Select ‘Sell’ from the top menu of the web page
Add a title for your first item
You can start typing keywords to describe the product using the search bar and eBay will suggest relevant options. If there is an existing listing that matches your item, you can select this option to pre-fill your listing and save time from adding the details manually. If not, you can choose to ‘continue without match’
Confirm the condition of your item
eBay will provide different options for you to choose from
Add more details about your listing
Complete any empty fields for your listing and make sure all the information is correct. This includes the title, specific details to help customers filter by preference, the description, uploading photos, and more. Don’t worry, eBay’s smart features will help you write a description and make recommendations about prices
Select your delivery and listing preferences
Make sure to check out our section below for guidance on choosing a delivery provider and how to change your preferences
Ready to list your item?
If you’re ready to list straight away, select ‘Preview’ to check you’re happy before confirming your listing. You can also ‘save for later’ and return to your draft listing when it’s convenient
10 tips for selling on eBay
Increase your chances of success with our top tips for selling on eBay:
Clear titles
Use relevant keywords in your title to help buyers find your listing. Be specific about the product and its main features.
Great photos
Take clear, bright photos from different angles. Show any unique features or flaws to build trust with buyers.
Detailed descriptions
Give a thorough product description, including the condition, size, colour, brand, and any other important details. Be honest and accurate.
Optimised listings
Use eBay’s item specifics and categories to make your listing searchable. Fill in as many details as you can.
Competitive prices
Check similar items to price yours competitively and use eBay's pricing tools to help choose the best price point.
Free shipping
Offer free shipping if you can. It attracts more buyers.
Easy returns
Provide a clear returns policy. This reassures buyers and boosts their confidence.
Good customer service
Respond quickly to inquiries and be friendly. Good communication can lead to positive feedback and repeat customers.
Promotions and ads
Use eBay’s promotional tools to offer discounts, increase your visibility as a seller, and attract more buyers.
Keep listings updated
Remove items that are no longer available to avoid disappointing potential buyers.
Choosing your delivery provider
It’s important to choose the right delivery provider to give your customers a positive experience from start to finish which will help you achieve a high eBay seller rating. Reliable, fast delivery builds trust and encourages repeat purchases. With Evri, you get a premium service for great value.
See what puts us among the best courier services in the UK for your business.
Shipping orders for eBay
When listing a product to sell, your customers can choose which Vinted delivery partner they’d like to carry their items. Not all carrier options are convenient for sellers. At Evri, we have over 10,000+ drop-off locations for you to choose from and 93% of the UK population lives within 2 miles of a ParcelShop or Locker - so it’s likely we’d make a top choice for you. Our cheapest delivery service also means you can deliver your items to a ParcelShop for customers to collect when it suits them. Plus, you can even print your labels in-store for free to make it even easier for you.
Package up your items
Package and prepare your parcel ready for sending to your customer. See our guide on how to package your parcel for more information.
Buy your label
Go to Evri.com to purchase your label. Check out our guides on how to send a parcel and how to label a parcel to find out more.
Send your parcel and update your listing
Drop off your parcel at 10,000 ParcelShop and Locker locations near you or arrange a Courier collection from your home or work address.
You can update your eBay listing by going to 'my eBay'. Under your ‘selling’ section, you can select more actions for your sold items and add your tracking number. eBay will automatically notify your buyer that their item has been dispatched and they can track their item.
eBay integrations
You can also ship orders directly using Evri.com. Why not check out our easy tool to make sending eBay parcels even faster? You can book multiple orders at once when you connect your eBay account with Evri. Simply import your customer orders in one go and set your parcel defaults to make sending even faster in future.
How to change your eBay delivery preference to Evri
When you’re listing a product to sell, eBay will likely apply a recommendation for its delivery. This is often based on how other sellers have sent similar items to yours. If you’d like to switch carriers, follow the steps below:
- Go to ‘change’ on the right-hand side of the delivery section
- Make sure you switch the toggle on for ‘post your item’
- Select ‘change delivery service’
- Choose the correct parcel size for your item
- Scroll through the service until you find Evri
- Select our Standard or Next Day delivery service
- Complete your listing
TRUSTED by our customers
We handle over 700 million parcels every year. Trusted by leading retail brands like Hello Fresh, John Lewis, Wayfair, Next and more - we've earned more 5-star Trustpilot ratings than any other UK carrier. Check out what our customers say about their experience below or see our Trustpilot reviews for more information.
What to sell on eBay
On eBay UK, both new and second-hand items are popular. Electronics, fashion, home and garden goods, and collectables are in high demand. Whether you're clearing out your home, helping a relative move, or creating your own products, eBay is a great platform to sell on. Buyers use eBay for its wide variety of products and competitive prices, while sellers benefit from eBay's large customer base, user-friendly platform, and low fees. If you’re new to selling on eBay, you can access different markets by listing your unwanted items, second-hand goods, handmade products, and more.
Best-selling items on eBay
Need a little inspiration? Here are some examples of what sells best on eBay in 2025:
Electronics and Gadgets
- Coffee machines
- Food processors
- Mobile phone accessories (cases, screen protectors, in-car phone holders)
- Headphones
- Speakers
Sporting Goods
- Home gym equipment
- Bikes
- Sporting parts and clothing
Home and Garden
- Home decor (lamps, mirrors, coffee tables)
- Barbecues and parasols
- Wall art
- Kitchen supplies
- DIY materials and equipment
Jewellery and Watches
- Engagement rings
- Earrings
- Men’s watches
Health and Beauty
- Fragrances
- Vitamins and supplements
- Skincare products
Crafts
- Jewellery-making beads
- Scrapbooking supplies
- Paper crafts
Fashion and Clothing
- High-street brands
- Vintage pieces
- Designer labels
Collectables
- Antiques
- Furniture
- Artwork
- Records
- Trading cards
- Sports memorabilia
Toys and Games
- Bikes and scooters
- Gaming consoles
- Developmental and educational toys
- Board games
Guides for sending best-selling items on eBay
If you’ve got any of the best-selling items listed above or other goods to sell on eBay, we’ve created a series of guides to make it as straightforward as possible to send to your buyers.
