How Small Businesses Can Win Big This Black Friday

What is Black Friday, and why is it important?

Black Friday, falling on the Friday after Thanksgiving, marks the beginning of the holiday shopping season. Originating in the USA, it has now become a global retail event, and for small businesses, it’s a prime opportunity to attract more customers and boost sales. Whether you run an online store, have a side hustle, or craft unique products, Black Friday gives you a chance to increase your parcel volume, offer exclusive deals, and reach new markets - both locally and internationally.

With the busiest time of year just around the corner, it’s important to make sure your business is prepared for the surge in orders and deliveries. This guide will explain why Black Friday is a must for your sales strategy and how Evri can support you during this peak season.

woman sat on floor holding smartphone over open cardboard box with wrapped contents

How does Black Friday benefit small businesses?

For small businesses, Black Friday is more than just a shopping event - it’s a chance to attract new customers, retain loyal ones, and move unsold stock. Research shows that 80% of consumers discover a new online store on Black Friday, meaning it’s an ideal opportunity to get your brand in front of more eyes and encourage repeat purchases. Many businesses also use this time to clear older stock, allowing them to free up space for new collections ahead of Christmas.

Plus, if you’ve been thinking of expanding internationally, Black Friday is the perfect time to test new markets. With more consumers shopping online from across the globe, you can attract buyers from different countries without needing to run special international marketing campaigns.

5 tips to maximise your Black Friday success

Here’s how you can make the most out of Black Friday:

Start preparing early

Plan your sales strategy ahead of time to stay on top of the competition. Stock up on popular products, and make sure you have enough packaging and supplies to meet demand. Setting up your promotions early helps create buzz and ensures you’re ready for the big day.

Use social media to build excitement

Social media platforms like Instagram, Facebook, and TikTok are powerful tools for creating anticipation. Post countdowns to build excitement, sneak peeks of your upcoming deals, run giveaways, and encourage your followers to share your promotions. It’s also a great way to remind your customers of your offers during the final days before Black Friday.

Offer limited-time discounts

Create urgency by offering limited-time discounts that are only available on Black Friday or Cyber Monday. Consider bundling products or offering special gift sets to entice your customers. Promoting free shipping for Black Friday orders can also increase conversions.

Expand your reach internationally

Take advantage of the global nature of Black Friday by offering international shipping options. With Evri, you can send parcels to 200+ countries, so why limit yourself to the UK? This season is an excellent time to test the waters in new markets.

Boost customer confidence with reliable delivery

During peak season, it’s essential to make sure your customers trust you to deliver on time. With Evri, your parcels are in safe hands. We’ve hired 8,000 additional couriers to handle the increased volume, ensuring your parcels get to their destination smoothly. Plus, every parcel comes with free end-to-end tracking, so your customers can stay updated every step of the way.

How Evri can support your business this Black Friday

Whether you’re a seasoned seller or experiencing your first Black Friday rush, Evri is here to help you manage the increased parcel volume.

Extra couriers on hand

We know how busy it gets during Black Friday, which is why we’ve added thousands of extra couriers to our network. With more than 28,000 Couriers, you can feel confident that we’ve got the manpower to handle your deliveries.

Free tracking and delivery updates

Keep your customers happy with our free end-to-end tracking, including regular email updates and a one-hour delivery window for extra convenience. It’s a great way to reduce those “where’s my parcel?” queries, freeing up more of your time to focus on your business.

Send abroad from just £6.08

Looking to send your parcels internationally? Evri makes it easy and affordable. You can send to over 200 countries and territories starting from just £6.08. Plus, we take care of the customs process for you, so you don’t have to worry about the extra admin.

Prepare your shipping strategy with Evri

Black Friday is one of the busiest times of the year, and having a solid shipping strategy in place can make all the difference in keeping your business running smoothly. Here’s how you can use our tools to streamline your shipping process and handle the holiday rush with ease.

Bulk Send for managing multiple orders

If you’re expecting a surge in online sales, our Bulk Send tool is your go-to solution for managing orders across multiple platforms in one place. By linking your Evri account with popular marketplaces like Not on the High Street, Amazon, eBay and Etsy, you can import all your online orders together and book deliveries at once.

Prepare and book your parcels to send in just a few clicks
Save time from needing to book each parcel individually
We mark your marketplace orders as ‘dispatched’ when you drop off your parcels or our Couriers collect them, keeping your customers updated

woman sat at table using laptop with drink and parcels next to her

Quick Send for repeat orders

If you frequently send the same types of parcels, our Quick Send tool is a great time-saver. You can pre-save parcel details like weight, value, and contents, as well as recipient addresses for repeat purchases. The next time you send a similar item, simply select from pre-filled options, cutting down the time it takes to book your delivery which can make all the difference when you’re managing higher volumes.

Black Friday